RESEARCH: OKJA TRAILER

Okja is one of Netflix originals therefore it will not be shown in cinemas. Because it has been lots of controsyvy as it was involved with the cannes film festival I was curious to see what everyone was talking about. Cinematic trailers appear in front of films already being shown in order to attract a similar target audience. Cinema managers jealously protect the window in which films are screened in order to make more money off of ticket sales. However okra is one of two films the caused problems at cannes this year as it is a netflix originals so not destined for cinema view at all.

This is a film about animal activism, corporate greed and scientific ethics. Which is about the food industry and animal rights.

I knew there was a conflict as binary opposites. For levi-strauss, texts usually include the difference and contrast between binary opposition. In this trailer it is clear that audiences a re invited to side with small innocent girl who takes on the might of corporate greed personified by Tilda Swinton.



Stuart hall a meaning of  a text resides in the viewer not in the text itself. However for this film the preferred reading would be on the side of animal rights this might be because the girl and the animal are shown the be cute.

The trailer shows nature as beautiful and trusting whilst the packaging city is not. Establishing she romances the country side. Established song from the summer of love era 70s dedicated to the one I love. Activists. There is a voiceover/narration 'we needed a miracle' then cuts to the miracle. The twist in the trailer is when is cuts to journalists in a news confronts room and shows the villain saying it needs to taste good. It then shows an over the shoulder shot/ motivated edit to to animal house missing, with the loud dark music. The girl stays in centre frame so this shows the hero, being brave as she runs after the pig with love and determination. When we see the hero cradling a mini pig we know she is about to go on a an adventure. In keeping with all trailers there is little dialogue mainly just one liners. Here tilda winton grins in an evil way saying its a shame we had to tell all those little white lies. Earlier the spokesman of the animals activists tells the girl that we are going to help get okra back for you.

Trailers need to build to an explosive end. a series of hard cuts help achieve this. Action will become intensified towards the end of a trailer like in this one.