FILM TRAILERS: WHEN?

When are they released?

Trailers are made as the film is being edited. Trailers must be available early enough before the film's release, the timing of the trailer is important, so it can get the appetite of potential audiences. However releasing the trailer not so far in advance that the film's attractiveness is forgotten about.

A key part of a films distribution plan is when it is released. Children's films are released around school holiday time. Big blockbusters are around summer and christmas, romantic comedies will often appear leading up to valentines day, and suspense film (horror) may come out for Halloween.

I watched three trailers that are current at the moment and discussed both what kind of 'buzz' they generate. I also explored the reasons why they were released in early summer. 

Snatched
The trailer for the film 'Snatched' promotes a film that is perfect for summer. It tells the story of a conservative mother and laid back daughter adventure in Ecuador. The trailer has establishing shots of waterfalls and mountains, but also combined with the dangerous men who attempt to rob and kidnap them. It is made as a fun film as it is a comedy.
Younger audiences will recognise the scenario of gap years with the excitement of handsome strangers and selfies in the jungle. Whilst the older audiences will see the humour in the 'welcome/whalecum' joke. This film shows a 'feel good' factor with a mother and daughter twist and female bonding in unlikely circumstances.


Wonder Women
The trailer for the film 'Wonder Women' is being promoted throughout the summer because it can be part of Summer blockbuster.
With huge set pieces and magnificent sets with a female superhero at its centre. This trailer shows a lot of female empowerment as it is the first female-led superhero film that is also directed by Patty Jenkins, the first female director of a a superhero film. The trailer shows Wonder Women on a journey from her home to London, with Chris Pine who offers a love interest.

The Beguiled
The trailer for 'The Beguiled' shows a community of young women in Mississippi who find a wounded solider during the Civil War and nurse him back to health.